“Your own store will only feature as a very small part of your customers’ lives so get busy knowing their deeper behavior, likes and dislikes and what they value most.”. As we mentioned in one of our previous posts on the topic, on-site product returns drive people into your store. Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. In it they talk about how retailers can upsell and cross-sell using the “Rule of 3.”. “My best tip is to share YOUR story,” says Sonja Thompkins, a business coach for brick and mortar boutiques. Running a retail store can be time-consuming. Finally, let the customer know you appreciate their business. Here's what you need to do if you want to grow your retail sales: 1. Make the process swift and painless. With that said, let’s dive into the post. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Stock-outs also send people straight to your competitors. Right Product, Right Place, Right Time. This is certainly true for grocery shoppers, 53% of whom use more retailers in 2016 than they did in 2011, according to the report. The question is: are you? In-store promotion events take a bit of effort, but their payoff can be significant in terms of both sales and customer satisfaction. The product is meant to help people get ready faster by allowing them to put together their outfits the night before. To increase sales, you need to do market research to get in-depth retail market data relating to sales performance, store portfolios, and competitor analysis, as well as keeping track of rapidly changing retail and consumer trends. You will receive a confirmation email shortly. Consider Grain & Vine, a boutique wine and spirits store in New York, which offers mobile ordering and delivery through apps like Postmates, Minibar, and Drizly. IKEA gained valuable insights from their study and it helped them come up with a product called the Knapper, a full-length mirror that comes with a built-in rack and hooks for hanging clothes and jewelry. “The retail floor team has 10 seconds to visually wow the shopping consumer,” shares, donating a portion of your sales to charity, being more ethical with how you source or manufacture products, supporting an initiative or community project, creating or participating in events that promote good causes. Authenticity sells. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. “Sure, there are customers who take advantage, but you will build a loyal customer base who will continue to shop in your stores because they know they will be made to feel valued each time they walk in the door.”. As, Train your staff to wow shoppers within the first few seconds. Research has found that “Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line. Do you want to use it now or later?’ That information obviously makes our customers feel good. With over 3.5 billion searches occurring on Google each day, it’s no secret that people use Google to shop. Whatever the case, we know how important sales are to brick-and-mortar retailers, so we recently turned to the LinkedIn community and asked various retail pros to weigh in with their top retail sales tips. Bells and whistles like tiers, points, and stars cab come later. According to him, in order to effectively get your staff to drive sales, you need to: We’ve talked about retail staffing quite a bit on the Vend blog, so rather than rehashing everything we’ve said before, we’ll end this section with a handful of pointers for you to think about: One of the keys to boosting your retail revenue is setting sales targets. (U.S. Department of Agriculture) #13. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. No fluff. Value selling is the foundation of how to increase sales in retail. I believe there are five key pillars to successful independent retail. Are some general guidelines to follow: Having a great-looking store is just the first step to increasing sales mark. Perhaps things are going great and you want to keep your visuals.. Of funds when it ’ s consumers are more likely to buy from other people, how to increase sales in retail grocery store businesses ”. 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